Subtlety is Key

“Menswear is about subtlety. It’s about good style and good taste” -Alexander McQueen

There’s a reason we have so often warned against clothes, particularly t-shirts, with obvious logos, brand names, or photos on them. Even if it is a well-know, well-respected, or frankly, expensive brand, having a logo branded across your chest looks a little less than sophisticated.

Also this

Truth from Ian Bohen

is a problem most easily hidden with plain, nondescript shirts.

But, occasionally, a shirt is just too good to pass up or let go. So here’s what you do when that is the case:

Note: Funny phrases are rarely as clever as you think they are. Avoid trying to wear your humor on your literal sleeve.

Aim for black and white or a neutral and one other color. This keeps even a busy image simple and doesn’t draw the eye to quiet the same degree.

Another way to tone down the message/focus on the shirt is to layer. Use another shirt or jacket to cover part of the design, making it interesting, but not the focus.

subtle logos

There are times where it is okay to try to be witty – and that is when you are unabashedly, but subtlely, reping yourself. This Stark Direwolf/Iron Man shirt is clever, but it is infinitely better on Kit Harrington and Robert Downey Jr. It’s an extra level of inside joke. Most people can’t really get this, but you know, it was worth mentioning.

Too Clever

And my personal favorite is this hat:

Blake.

Bob Morely wearing this hat at Comic Con is a clear reference to his character, Bellamy Blake. But, the hat is vague enough that it could literally refer to anything. I want one – do I love the retired tennis player James Blake, or the Romantic poet William Blake, the character Bellamy Blake? You don’t know*! I love it.

*It’s a trick question, the answer is all three. (Although full disclosure: my favorite Romantic poet is John Keats. I would gladly accept a hat that read “Keats.”

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